We have all heard about TRP, which is just an estimate of how many people are watching a particular show at a given time. But what are these ratings? Where do they come from and why are they so important?
Television serial or televison show earns money through the advertisement shown in between the serials and shows. Rate of advertisements is decided on the basis of TRP of that program. Generally rate is on per second basis. Television Rating point (TRP) is a method of ascertaining which serials/channels are viewed the most. So, when a TV Show is viewed a lot then its TRP goes up, giving the channels to charge more per second for the ads placed in between the show.
Consider a cricket match between India and Pakistan. Generally the viewers will be more for this kind of matches. When viewers will be more the TRP for the match will be more. When TRP is more the charge for the ads places in between the match goes up.
Ad films cut the ads in 45 seconder, 30 seconder, 15 seconder & 10 seconder, the 10 seconder to show when the batsman has hit a sixer and retrieving the ball is gonna take time, 30 seconder if any player gets injured or change of over or batsman as rate is on per second basis.
Where do the ratings come from?
The Peoplemeter, or TV meter, is a device which we use to find out who is watching what and when on television.
It’s a small box which is connected to the television set and continuously sends data about which program is on and who is present and watching the TV at that moment. The device known as a “frequency based meter” was invented by a British company called Audits of Great Britain(AGB). The successor company of AGB is TNS, which is active in 34 countries around the globe.
The People Meter is a ‘box‘, about the size of a paperback book. The box is connected to the television set. People meter comes with a remote control that each viewer in a family must use to indicate when he or she is watching television. Does every television set is connected with people meter ? No, Only a selected sample of households has a peoplemeter at home. The households are evenly distributed, and are roughly meant to be representative of the population as a whole. They represent the behavior of all households in the population that are equipped with at least one TV set. To prevent any influence upon them, people who participate in this is not public.
People meter is connected to the television set and is operated by a remote control unit. Each family member in a sample household is assigned a button. It identifies each household member’s age and sex. If the TV is turned on and the viewer doesn’t identify themselves, the meter flashes to remind them. Additional buttons on the People Meter enable guests to participate in the sample by recording their age, sex and viewing status into the system and buttons to notify a long absence-holidays and so on.
Information about the viewed television channels is collected automatically, the members of peoplemeter households only provide information about their presence by using the remote control. The information collected will be sent to television stations in order to know how successful their shows were.
It is very important that the viewers with peoplemeters are accurate about their presence in front of the TV. This activity is carefully checked during the data processing and one of the main tasks of the call-center operators is to verify any unusual behavior in the measured households. Participation in the research also starts with training and a trial period for the household, so people have time to get used to the login and logout process and get accustomed to audience measurement in their home.
The Television audience is basically a benchmark of the success of television stations and it is measured in all developed countries around the world.
The information about audience is used by television stations in order to know how successful their shows were, and for planning when to broadcast which program. Achieving high ratings justifies the purchase of broadcasting rights to more expensive films, shows or sport broadcasts.