elgooG (Google spelled backwards) was a mirrored website of Google Search with horizontally flipped search results, also known as a “Google mirror“.
In Web design, a “mirror site” is a Web site that duplicates another site’s contents, usually to reduce network traffic or make content more available. elgooG is a bit different. elgooG, which is Google spelt backwards, is a mirror image of the Google Web site.
Depending on the browser you use, the search box types right to left, and the results display mostly backwards. You can search for words either backwards or forwards, but typing them backwards is more fun.
elgooG is a parody site designed and hosted by All Too Flat, a parody and comedy Web site.
Although the site is intended as a joke, it has been maintained for several years and is periodically updated to reflect changes in the Google Web site. Search results in elgooG are pulled from the actual Google search engine, and then reversed using Python.
elgooG features a “hcreaS elgooG” and an “ykcuL gnileeF m’I” button to mirror Google’s Google Search and I’m Feeling Lucky buttons. It even has a link to a mirrorof Google’s Even More page listing Google services.
elgooG site found practical use in the People’s Republic of China after the domestic banning of Google, circumventing the Great Firewall. A whois request shows that the domain elgoog.com was registered to Google Inc. since 2000, but it is currently for sale. The site was a way for Chinese people to access the popular search engine, which is banned in the country.