Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods Company with a heritage of over 80 years in India and touches the lives of two out of three Indians.
With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s and Pureit.
The Company has over 18,000 employees and has an annual turnover of INR 31,425 crores (financial year 2015 – 16). HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of €53.3 billion in 2015. Unilever has 67.2% shareholding in HUL.
Unilever is committed to making sustainable living commonplace and the logo is a visual expression of that commitment. Each icon has a rich meaning at its core, and represents some aspect of their effort to make sustainable living commonplace.
HUL appointed Wolff Olins to help create a new brand for the company, clearly expressing it’s vitality mission.
“The logo consists of twenty six icons intricately woven together to form a U, replacing the old logo that had been used since 1970. Working with creative director Lee Coomber, we used a fluid creative process whereby we thought about how and what Unilever does, whilst drawing icons and the U simultaneously.”
— miles newlyn
Source: Unilever icons explained